Page 9 - Elite Promo Marketing
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While you’re out on that fishing expedition or   Whether you live on the water or work in an   Just because you need a little extra warmth
            bucket list hike in the dead of summer, this   environment that isn’t temperature-controlled,   and temperature control, doesn’t mean you
          technology utilizes moisture-wicking fabric that   Omni Wick™ provides high-performance   have to pack on the layers. Omni-Heat™
            will not only keep you cool but also deflect   wicking that pulls moisture away from your   uses lightweight synthetic insulation to
           sunlight, blocking harmful UVA and UVB rays   body, accelerating the evaporation process, so   give you a “high warmth-to-weight ratio”
           from hitting your body, sun up to sun down.        you can stay dry on hot days.         which helps to keep those extra layers off
                                                                                                   while beating the cold and the competition.
                                                                                                   There’s warm, then there’s Columbia warm.































            Built with Omni-Heat™ Arctic, an insulation   Long-lasting water and stain repellent helps   From drizzle to downpour, stay dry (inside and
            system inspired by arctic wildlife to deliver   you stay clean and dry by resisting the   out) with innovative waterproof-breathable
           lightweight, high-efficiency warmth boosted    absorption of liquids into the fabric.   technologies made to take on the elements.
                       by solar power.




                                                                                                                      2025 Columbia Catalog  4
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