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Quiet Luxury












            Do not mistake Quiet Luxury as                                           % increase in
            “just another trend.” Typified by                           614 internet searches
            high-quality, timeless styles with elevated                 for “Quiet luxury” suggesting

            materials that have longevity, this style                   people are invested in this trend
            movement is here to stay. Embodying the                     and turning to quality basics.
            craftsmanship traditionally associated                      —
            with luxury fashion, Quiet Luxury sensibly                  Quiet Luxury is new-age

            combines style with sustainable materials                   minimalism with a larger focus
            that appeal to the contemporary,                            on investment pieces
            environmentally conscious consumer.                         and thoughtful shopping






                                                2024 TRENDS   |   REDEFINE                                             11
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