Page 3 - Elite Promo Marketing

HUGO BOSS is a global leader in the upper premium
apparel market. With around 14,700 employees worldwide,
the German Group develops and sells high-quality
fashion and accessories for women and men under its
BOSS and HUGO brands.
The products range from classic contemporary apparel,
elegant evening fashion and casualwear through to shoes,
leather accessories and licensed products including
fragrances, eyewear, watches, children’s fashion, home
textiles and writing instruments.
The repositioning of the brands is accompanied by
numerous events and campaigns, such as the sponsoring
of premium sports, conveying brand values such as
success, precision, innovation and sustainability.
Sponsorship of cultural events is a further key area
of the Group’s brand communications, with the Group
seeking to create common ground between art and
fashion with respect to design, aesthetics and creativity.
The HUGO BOSS writing instrument line was launched in
2015 and has quickly become a force to be reckoned with
on the premium writing market.
Approaching this segment with a fashion house point
of view, the HUGO BOSS line offers perfectly crafted and
performant products, while focusing on innovative designs.
The full range entails a matching writing accessories line,
including notebooks, folders, and pen pouches, as well
as an assortment of electronical products, consisting
of powerbanks, earphones, speakers and a wine bottle
opener. Lastly, the assortment is completed by lifestyle
accessories, being, among others, the iconic yoga mats and
resistance bands, converting your sports equipment into
true fashion statements.