Page 85 - Elite Promotional Marketing

SHEAFFER ® ENGRAVING DISTRIBUTOR SPECIAL

ORDERING INFORMATION PROGRAMS

THE FOLLOWING MUST BE SUBMITTED SHEAFFER DISTRIBUTOR SELF-PROMOTION PROGRAM:
WITH ENGRAVING ORDERS: 50% off first column net decorated pricing on most
Sheaffer writing instruments. Discount cannot be applied
• Item numbers, descriptions and order quantities of items to be engraved. to promotional prices.
• Exact copy – example: Walter A. Sheaffer, W.A.S., or W. Sheaffer. • Includes template engraving, or custom imprint of your distributor logo.
Spacing and punctuation must be indicated. • Minimum order of 24.
• Font style – examples: Script, Block, or Times Regular. • Tooling charges are not included.
• Excludes all promotional items and new product launches for the first 3 months.
• Engraving style – example: Deep-cut color-filled with black. Other products may not be available due to stock situations. Contact your
• For new template engraving orders submit a template name, for example, sales rep for more information.
“Gateway”. • Excludes VFM, Sentinel, Sheaffer 100 and precious metals.
For repeat orders, submit the name and number of the existing template. • Maximum order quantity 200 units.
• Subject to stock availability.
• Ship-to address, required delivery date and preferred shipping method.
SHEAFFER SPEC SAMPLE PROGRAM:
• Before submitting an order for engraving, check the following:
50% off first column net decorated pricing on most Sheaffer writing instruments.
• Select the engraving style preferred by referencing the chart on
the previous page for applicable styles. • Limit: 2 decorated samples or 1 plain sample. No returns accepted.
• Excludes all new product launches for the first 3 months. Other products may
• Name engraving list needs to be supplied via Excel spreadsheet not be available due to stock situations. Contact your sales rep for additional
along with purchase order. information.
• Excludes VFM and precious metals.
ADDITIONAL CHARGES • Tooling charges are not included.
• A.T. Cross requests that artwork be provided in vector format.
Art charge – Orders for new template engraving requiring special design services • Subject to stock availability.
are subject to an additional charge. Original letterhead, business cards, faxed
artwork, bitmapped digital artwork, web images, and printed art on non-flat surfaces
are subject to this charge. A. T. Cross reserves the right to reset all artwork to
provide a quality decoration that best fits the decoration area. The minimum size for
typesetting on most products is 6-point type.
PMS color-fill charge – An additional per unit color-fill fee will be imposed for all 17
PMS colors.
Cancellations or changes to orders – Firm orders that are canceled or changed
while in process will be assessed a service charge in addition to the cost of the
components already produced. If order requires any manufacturing change while
in process, a new lead time will be quoted. Please note: Any change may affect the
original ship date.

LEAD TIMES
A lead-time is the number of working days required to process and ship an order
from A. T. Cross. Lead-times begin after receipt and approval of an order by A. T.
Cross. Orders for decorated products are not approved until final artwork is received
and approved by customer. Working days = Monday through Friday, excluding
national and factory holidays (includes U.S. and Chinese holidays).

DESCRIPTION LEAD-TIME
Paper proof 48 hours
Template sample 5 working days
New or repeat order: template 5 working days
New or repeat order: standard engraving (straight line
text) 1-49 3-5 working days
Name engraving order 50+ 5 working days

Please contact your A. T. Cross customer service representative for additional
information.