Page 208 - Elite Promo Marketing

GRAPHIC & PRINT GUIDELINES

PRODUCT TEMPLATES
Templates ensure artwork is printed correctly. Always
use the most recent templates, which can be found in
the "Templates/Specs" tab on each product page of
our website.
- Do not leave template lines in artwork
- Templates for custom products are created after receipt of
complete purchase order
Save TIME, MONEY and HASSLE
with templates specifically
created for each product.

Each template includes file setup specs for sizing your
artwork, including the bleed, finished and safe areas.

PRINT ACCEPTABLE FILE PRINTING
METHOD FILES FORMAT SPECIFICATIONS

All files are printed in CMYK (process color); PMS (spot) colors and RGB files will be converted to CMYK prior to printing
Adobe Illustrator Halftones/percentages of PMS colors are acceptable
.ai
FULL-COLOR IMPRINT Vector with fonts outlined .eps Minimum line thickness 0.125" (8-9 pt. stroke)
.pdf Minimum of 0.25" width and height on all individual elements
Minimum of 0.5" x 0.5" for all registered trademarks, trademarks, copyright symbols, etc.
Adobe Illustrator
.ai
.eps Use product template to set up print-ready artwork
.pdf All files are printed in CMYK (process color); PMS (spot) colors and RGB files will be converted to CMYK prior to printing
FULL-COLOR INKJET & Vector with fonts outlined Full-color artwork including gradients, raster/photo images and bleeds
FULL-COLOR DYE and links embedded Adobe Photoshop Raster images must be created at actual size with 200 dpi resolution
(High Resolution)
SUBLIMATION Raster .tif Minimum of 24 pt. reversed-out text
Minimum of 12 pt. regular text
.psd Minimum line thickness: 1 pt. regular text, 2 pt. reversed-out text
.eps
.pdf
.jpg
VECTOR ART RASTER ART
(RECOMMENDED FOR ALL PRODUCTS) - Known as bitmap art
- Can be scaled to any size while - Composed of pixels (or tiny
maintaining quality squares) grouped together to make
- Known as line art one complete image
- Vector artwork is preferred (unless - When scaled larger, the image will
printing photos) look pixelated (or jagged)
.eps, .ai, .pdf .tif, .psd, .eps, .pdf, .jpg
- Submit art at 200 DPI (dots per inch)
OUTLINED FONTS at full size
(REQUIRED FOR ALL PRODUCTS)
Font selection can vary from computer to computer, which
can cause a desired font to be replaced with a generic
one. To preserve your fonts, always outline, embed, or
convert them to curves before submitting artwork.

200 DPI 10 DPI
Original font Missing font replaced Original font when High resolution images include: Low resolution images include:
with a generic one outlined, embedded or
converted to curves Unedited, original raw digital Photos taken from the internet,
photos and stock photos scanned images, photos taken on
EMBEDDED IMAGES a cell phone, screenshots, etc.
(REQUIRED FOR ALL PRODUCTS)
Most programs allow the user to add an image to a file by linking UNACCEPTABLE FILE FORMATS:
or embedding. Embedded images are stored within the document
itself, while linked files are not. Because of this, linked files can Quark, Corel Draw, Word, PowerPoint, Excel, Publisher, Pagemaker, low-
suddenly vanish when opened from a different computer. Embed resolution scanned images and files over 2 GB. (InDesign files, unless
all images to avoid losing them when files are submitted. exported to .eps or .pdf format, will incur additional charges or be rejected).

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