Page 4 - Elite Promo Marketing

INNOVATION

SINCE 1877

From our home in Norway, Helly Hansen has been making professional grade gear that helps people
stay and feel alive for the last 140 years.
In 1877, after many years at sea, Norwegian captain Helly Juell Hansen and his wife, Maren Margarethe,
began producing oilskin jackets, trousers, sou’westers and tarpaulins, made from coarse linen soaked in
linseed oil. Since then, the legacy of Helly Hansen lives on, developing and creating a long list of first-to-
market innovations.

1949

HELOX - THE NEXT EVOLUTION IN WATERPROOF
Helox waterproof fabric featured a thin sheet of translucent PVC plastic that was sewn into coats
to make them waterproof. It was revolutionary technology that became the must-have protection
for outdoor use. With a production of 30,000 coats each month, the success was almost immediate
and was used by the Norwegian delegation at the 1952 Olympic Games in Helsinki.

1961

FIBERPILE - THE TECHNICAL MIDALYER IS INVENTED
Helly Hansen partnered with Norwegian Fiber Pile Inc. And developed the orignal Fiberpile - the
first fleece. It featured a high warmth to weight ration and maintained its thermal qualities even
when wet, making it a favorite of lumberjacks and outdoor enthusiasts. The concept lives on and
the modern version of Propile is still in production today.

1970

LIFA - THE BIRTH OF TECHNICAL BASE LAYER
HH’s LIFA® revolutionized the industry with the introduction of the first technical base layers.
LIFA® moves moisture away from the body allowing users to stay warm and comfrotable. It has
been used by professionals on every ocean, many of the world’s tallest peaks and was included
in Outside Magazine’s list of The Most Influential Gear of All Time in 2012. LIFA® remians the
cornerstone of what we believe is the best technical base layer available today.

1972

Helly Hansen launches PVC foam with closed cells for use in life jackets. The foam is the preferred
flotation material 30 years later.

1984

HELLY TECH® - THE WATERPROOF AND BREATHABLE SOLUTION
Helly Tech® waterproof and breathable fabric was launched in the 1980’s, winning awards and
setting the new standard for performance and protection. It also provided the final layer for the
1986 introduction of the Helly Hansen 3-Layer System™, an industry - first program educating
people on how to dress for the outdoors. Today, Helly Tech® fabrics are engineered to deliver the
specific demands of professional skiiers, sailors, and at workplaces around the world.