Page 5 - Elite Promo Marketing

1990

PROWOOL - THE PERFECT BLEND OF LIFA® AND MERINO
The Prowool (renamed HH Lifa® Merino) base layer for cold weather conditions was launched
in the lat 90’s, combining Lifa® Stay Warm Technology™ with Merino wool for both moisture
transport and added warmth. Designed for professionals facing the coldest conditions it quickly
became the go-to piece for performance, warmth and comfort in extreme environments.

2012

H²FLOW™ - A BETTER SOLUTION FOR TEMPERATURE REGULATION
Helly Hansen introduced the new H²FLOW™ Technology in 2012 with the H²FLOW™ Jacket, which
won an Award for Design Excellence from the Norwegian Design Council. The patented H²FLOW™
Jacket features an airflow venting system and a protective barrier. It allows adventurers to
efficiently regulate their body temperature.

2018

LIFA® MAX -OUR WARMEST BASE LAYER IN COLD CONDITIONS
Helly Hansen introduces its warmest base layer to date by thickening the already tried and tested
Lifa® fibers to produce a warmer, lightweight and flexible garment. The enhanced, unrivaled
warmth and comfort is why we believe Lifa® Max is the best technical base layer available today.

2019

LIFALOFT™
With increased warmth, lightweight insulation and superior moisture management properties,
Lifaloft™ technology is an insulation revolution that will keep you warmer with less weight and
bulk compared to traditional polyester insulation. Developed in cooperation with Primaloft®,
Lifaloft™ is a combination of Lifa®’s unique insulation structure and Primaloft®’s extensive
knowledge in synthetic insulation.

2022

BRZ - Climate Regulating Comfort
Helly Hansen Workwear launched BRZ. Designed to deliver climate regulating comfort and
versatility, BRZ is a product construction bolstered by lightweight fabric and mechanical
ventilation.

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